Salt Stakeholder Toolkit

Road and sidewalk salts are great at keeping us safe, but they aren’t so great for our environment. Excess salt washes into creeks and streams, harming fish and other aquatic life. Together, we can protect our properties and our water environment by using salt wisely.

These free tools and resources are designed to empower our partners to help educate our community about how to protect their properties and our local water environment.

The following graphics, articles, videos, and other tools are available to use, paraphrase, or repurpose to share with your audiences.

Sample Facebook Copy:

• As St. Louis prepares for the upcoming winter weather, MSD Project Clear reminds you to take it easy on the salt. Too much salt ends up in our creeks and streams, causing pollution and harming plants, fish, and other natural habitats. If you can, try shoveling before using salt, and remember, a little salt goes a long way.
• (YOUR ORGANIZATION) is teaming up with @MSDProjectClear to encourage you to protect your property and our environment by taking it easy on the salt Over-salting not only wastes money and resources but has serious impacts on our waterways. Use salt wisely by always shoveling first, only using salt where needed, and sweeping up extra salt.

Sample Twitter/Instagram Copy:

• With winter weather in the forecast, remember, a little salt goes a long way. Excess salt washes into creeks and streams, harming fish and other wildlife.
• Did you know a 12 oz mug of salt is enough to cover 10 sidewalk squares? Protect your property and our waterways by taking it easy on the salt.
• Salt on top of snow is a no-go. Remember to shovel before you salt to protect your wallet and our waterways.
• Keep our streams on a low-salt diet. Excess salt washes into creeks and streams, harming the natural ecosystem. Remember, a little salt goes a long way.